Blog

September 15th, 2016

2016september15_socialmedia_aHow many times have you heard the saying “It’s not about what you do but who you know”? -- probably too many to count. Regardless of whether that’s your current business mantra, it's hard to ignore the advantages of tapping into your network. From landing jobs to furthering your career, the benefits of building relationships are undeniable. If you’re thinking, “Well, that sounds easier said than done,” you’re right. But here’s a tool that can lend you a helping hand: LinkedIn Alumni.

Get started

Access the Alumni tool by going to the homepage and hovering over “My Network.” Then select “Find Alumni.” From there, you are free to perform any search for individuals who have attended your school. You can apply one or more of the following filters:
  • Where they live (geographic location)
  • Where they work (company)
  • What they do (job function)
  • What they studied (major)
  • What they’re skilled at (LinkedIn skills)
  • How you are connected (first- and second-degree connections, group members, etc.)
On top of that, you can also identify alumni by the year they attended school, or you can conduct a text search for specifics that don’t fit in any of the listed filters.

The benefits of LinkedIn Alumni

Imagine that you’re looking for work in a new city. Let’s say you're looking for a marketing job in Texas. With the Alumni tool, select “Dallas/Fort Worth” area under “Where they live” and “Marketing” under “What they do.” If you are interested in a specific area of marketing like social media, you can refine your search by selecting “Social Media Marketing” for the “What they’re skilled at” filter. The more you target your search, the more relevant your results will be. From there, you can sift through profiles and send messages to those you want to have an actual conversation with. You can dip your toes into the water first by setting up an informational interview or exchanging questions via email.

If you’re looking to change careers but don’t know anyone in your new sector, all you need is filter for your alma mater. It shouldn’t be hard to reach out to anyone who went to the same school as you, because going to that school is what you both share in common. If you want to know how others made the leap toward where you’re headed, you can use the “What they studied” and “What they’re skilled at” filters for further information. You might also be able to find an individual with a nontraditional background, but who’s nonetheless working in the industry you want. This person may have insight into how to land the job without possessing the typical required experience.

Know how to contact the candidates

After narrowing down your search by utilizing the appropriate filters, you now have a list of individuals you wish to connect with. Technically, you’re just about done with the “Alumni Tool” portion of the process, but you’re not at the finish line just yet. All that’s left is to reach out to the people in your list and make the most out of the search.

If you have a first-degree connection with certain people, message them by clicking on the envelope icon found below the job title. Without a first-degree connection, you’ll see a silhouette and plus sign below the job title. From there, look to the bottom right of the profile photo; if there’s a Venn diagram, hover over it to see the connections you share. If you have a good relationship with one of these mutual connections, you should consider reaching out to see whether he or she would be willing to make an introduction.

There are a few ways to connect even without mutual connections. One option is to leverage your school’s alumni database to find contact information. Another is to send a personalized connection request. In the message, politely and briefly explain your reasons for wanting to connect. That should do it!

When used properly, networks truly are the keys to success. Like any other untapped resource, you must proceed with caution and know how to fully utilize it. If you have questions or concerns regarding LinkedIn’s Alumni tool, don’t hesitate to call in or send us an email. Let us be a part of the success that awaits you.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
August 29th, 2016

2016August29_SocialMedia_AFishes are known to travel together in schools. They do so as a defense mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs struggling to make a splash in terms of their online presence. Allow Twitter’s latest stand-alone dashboard app to lend your business a helping hand.

According to Noah Pepper, Twitter’s product and engineering manager, “For businesses, Twitter is a place to share news, tell stories, and have conversations that support, educate, and delight their customers.” On top of that, he states that “It's a place for authentic interactions – but we know that creating these kinds of connections isn't always easy for businesses that are time and resource-constrained.” Because of this, Twitter has developed a brand new application that helps lighten your social media load -- enter Twitter Dashboard.

Twitter Dashboard specifically caters toward small- to medium-sized businesses, helping them to establish a fast, efficient and affordable means to manage their online presence. It helps you easily track and engage with audiences. The free app is still in the beta phase but is available to all businesses in the United States via iOS devices. There’s also a desktop web version as well.

With the help of Twitter Dashboard, social media managers can schedule tweets and set up customized feeds with the sole purpose of tracking what’s being said about a particular business. There are tools in the app that aids in tracking keywords as well as brainstorming ideas for potential tweets.

Here are some examples from Noah Pepper:

  • Say you work at a restaurant. You can come up with something like, “Your team is as unique as your business. Tweet a surprising fact about one of your team members.” This helps remind you to share some of the recent recognition your chef has received.
  • Or if you are an interior designer, when you see the tweet “Share the love. Like and Retweet kind words from your customers,” you’re prompted you to Retweet the next customer’s reaction to one of your projects.
Twitter Dashboard may not be of much use to savvy online marketers, but for those who have just dipped their toes into social media, it might help build the confidence needed to take flight. And this is exactly what Twitter needs if it's aiming to increase overall platform engagement.

Small- and medium-sized businesses should seize every opportunity they can to grow. Leverage the power of social media and see your company spread its wings and fly, soaring amidst the chirp of the blue birds tweeting. For further questions about Twitter Dashboard, feel free to give us a call, follow us, tweet us or give us a direct message -- we’re always ready to help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
August 8th, 2016

2016August8_SocialMedia_AFacebook’s most recent monthly active users numbered over 1.7 billion. Billion, with a ‘b.’ Since creating and managing a page for your business is free, there simply isn’t an excuse to put off doing so another day. Whether your page is being neglected because of low traffic or ROI on the time you invest in it, 1.7 billion is too large a number to ignore. Here are our six tricks for making your page a worthwhile endeavor.

Use video whenever possible

Recently, Mr. Zuckerberg himself was caught opining about the value of video in social media. And while there hasn’t yet been any news about newsfeed algorithms giving preference to video, it’s definitely a safe bet when compared to texts and graphics. Facebook Live is an excellent way to engage your subscribers, and there are several ways to leverage it for increased profitability. Whether it’s an Ask Me Anything segment or a promotional announcement, hit that record button more often for more engagement.

Facebook only promos

While we’re on the topic of promotions, make sure you’re creating some that are only available through Facebook. If you’re simply reposting those from your website or e-commerce store, it’s harder for followers to justify maintaining any interest in your page. Use Facebook Live or a pre-recorded video to introduce a better-than-usual discount on your products or services. The key here is getting customers to actually visit your page, so make sure it’s not a coupon code or a link they can just pass on to friends. Ask the first 100 viewers to post their email address in the comments section of the video. If their increased dwelling time doesn’t make a lasting impression on them, it probably will make an impression on their Facebook newsfeed algorithm.

Facebook CTAs: use them and update them

Unbeknownst to most, the ‘call to action’ button on your business page can be edited to display more than a dozen different messages. Experiment with the different messages and where they link to. You’ve probably stared at the CTAs on your .com page for hours, hoping to come up with a hard-hitting sell -- why wouldn’t you do the same on Facebook?

Don’t just link to yourself

The most insightful page will always be the most valuable one. If someone has already liked your page, they know you exist and they have a decent idea of what you sell. Make sure to take a break from posting links to your site, and include relevant news and information that relates to your field. If your merchandise is videogames, inventory updates aren’t going to provide much value to your followers. Post third-party reviews of items you stock or industry news that readers will find interesting.

Pin to top function

When you find the post that keeps followers coming back for more, why bury it beneath more recent and less popular posts? Click the arrow in the upper-right corner of the post and select Pin to Top. This will keep it above everything else and impossible to miss for anyone visiting your page. It could be anything we’ve already discussed in this article: promotions, videos, popular third-party content -- anything timely and relevant.

Be personal

Lastly, use your company’s Facebook page as a place where followers can engage you on a personal level. There are countless opportunities for stiff, formal business language and attitudes, but social media isn’t the place for that. Post fun, behind-the-scenes photos of your business, respond to comments in a conversational tone, make jokes -- anything that sets your page apart from your customer service accounts.

Facebook may be free, but that doesn’t mean a profitable page is a walk in the park. For all the latest tips, trends, and features, you’ll need an expert. Exploiting social media for your bottom line is a slippery game, but it’s one we play every day. For a partner who can turn your ‘Likes’ into dollars, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 11th, 2016

2016July11_SocialMedia_AIf you’re like us, you’ve always got a finger to the wind when it comes to search engine strategy and internet presence. If you’re not like us, that’s okay too, because we’ve got a breezy little article here to bring you up to speed on 5 of the latest SEO and Social Media trends that are blowing through the ether.

Everyone knows about death and taxes, the two most famous certainties that we must endure. If there were a third, surely it would be that without robust up-to-date search engine optimization (SEO) and social media strategies, your business will fall behind.

And since there’s no time like the present, we’d like to put forth some of the things that your business should consider taking into account this year in order to increase awareness of your brand, drive more traffic to your websites, and ultimately boost conversion rates.

1. Conversational search

With the success of digital assistants like Apple’s Siri, and the relatively recent roll outs of Amazon Echo and Google Home - two virtual helpers for the home - voice recognition is becoming much more prominent. For businesses, this means adapting your site’s content so it’s detectable by spoken phrase searches in addition to simple short keyword searches.

2. Social publishing

There’s tons of content published on social media, but what’s changing is the convenience with which it can be consumed. Users are ever more at ease with the videos and full-length articles dropping into their feeds - and with not having to leave the comfort of their favorite social apps to see them. The new challenge for companies will therefore be to publish high-quality content through social channels first.

3. Real-time customer interaction

Having interesting videos on your social media channels is practically old hat. Nowadays, given our speedy and seemingly omnipresent internet connections and our on-demand expectations, the move is towards live, streaming, “in-the-moment” interplay with customers, which has been shown to capture users’ attention for longer periods of time than recorded video content.

4. Increasing emphasis on apps

Mobile users spend nearly 90% of their time in mobile apps and just 10% on mobile websites. It’s not surprising given their relative ease of use, and this disparity could become even greater as social media platforms continue favoring apps and search engines like Google continue developing a “web of apps” - something that just might mean the end of traditional websites in the mobile environment.

5. More rich answers

“Rich answers” are Google’s attempt to provide search results that are sufficient enough to eliminate the need to click through to a website for more information. Their prevalence is on the rise, which could significantly reduce the amount of visits to your site. But it does provide an opportunity to use “structured markup,” a protocol that allows search engines to display your site’s data in more creative ways.

As always, the fast-moving advance of ways to optimize your internet presence is keeping us on our toes, and these 5 trends will likely make a difference for you in 2016 and beyond.

So if you sense a need to enhance your company’s SEO and Social Media strategies - but you’re not entirely sure about what to do first or how to do it - remember what Benjamin Franklin once said: “An investment in knowledge pays the best interest.”

We’ve got the knowledge, call us today and start collecting on those dividends right away.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 21st, 2016

2016June21_SocialMedia_AIn today’s modern age, the speed in which your reputation can change almost as fast as the speed of light. For example, your reputation might be stellar one day and completely flop the next - meaning that striking a balance isn’t no walk in the park. In order your business to reach its peak, it’s important to understand how to utilize reputation marketing to establish much-needed consistency. Here are ten tools to help get you on your way:

ConsumerAffairs

Businesses can forge a strong online reputation and boost revenue with an array of advanced features. Namely, unpaid business plans along with third-party accreditation programs coupled with powerful software as a service (SaaS) platforms - offering companies various resources to convert customer engagement into cash.

BazaarVoice

Ideal for companies with deeper budgets, BazaarVoice extends the online marketing potential of customers’ voices to shopping portals, offline channels as well as natural search. Customers are also able to leave reviews, rating, questions and other customer-generated content on client websites which will then be shared on social media.

Better Business Bureau

Suitable for entrepreneurs and SMBs, not only does this non-profit group mediate and resolve customer-business disputes but also helps you to personally interact with customers - other networking services are also available at an affordable price.

Yotpo

The mechanism behind this ecommerce-oriented plug and play solution is that if you have made online purchases via Yotpo, after receiving them you will get an email asking you to review the product(s). This Mail After Purchase (MAP) provides more verified reviews since they are sent directly to the customer.

Cision

Focusing more on public relations, Cision allows your company to connect with over 1.6 million contacts and outlets, including influential journalists, bloggers and social influencers that would normally be inaccessible.

Percolate

Create campaigns, store files, create content and manage your business’s marketing efforts with Percolate. It takes into account all your details, target audience, brand identity and objectives, after which it provides a cross-channel marketing calendar that helps you plan ahead and eases the process of sharing content with consumers on social media, the Internet and other methods.

Reputation Loop

Similar to Yotpo, Reputation Loop primarily works by automatically emailing customers for product reviews but with this tool, additional features such as real-time reporting, review monitoring on Yelp and Google+ are at your brand manager's disposal.

TinyTorch

Utilizing social influencers and user-generated content (UGC) to build your online profile, TinyTorch is a social platform that allows brands to identify, monitor and manage their online presence. The tool helps you locate your most influential customers and redistribute their stories and photos across multiple marketing channels.

HootSuite

This social media management platform allows your business to monitor and sync all social media accounts onto one interface. HootSuite makes it easier to monitor customer feedback on their social media accounts and share positive reviews across multiple social media networks at once.

TrustPilot

TrustPilot is ideal for businesses looking for something simple to work with. Users get to leave business reviews on its website while offering both free and paid brand listings. It’s an easily-navigable site equipped with an assortment of analytic and engagement tools,

Building a credible and consistent brand reputation might not be easy, but it isn’t an impossible task to complete. Whether or not you have one, it’s never too late to start. Please contact us if you have any questions regarding the efficient tools that’ll help you get started on creating your own company’s reputation.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
June 1st, 2016

2016June1_Facebook_AWe all know you can buy ad space on Facebook. And while ads on the world’s largest social network are generally quite affordable, they still cost money - which as a small or medium sized business owner, may be in short supply. Thankfully, there are many ways to market your business for free on Facebook. Here are a few of the most popular methods.

Get your friends on board

A business is nothing without its fans...at least on social media. So after setting up your Facebook business page, your first order of duty should be to invite your friends to “Like” your company page. Bear in mind, we use the term “friends” broadly here. Really, you should be telling pretty much everyone you know about your business. This includes family members, colleagues, that random parent you chatted with at your son’s baseball game, and any acquaintances from all walks of life. The goal of this is to create a foundation of followers to build upon as you grow your business.

Create your brand identity

On Facebook, your brand needs to do more than simply sell a product or service, because no one wants to interact with a company they feel is constantly trying to sell them. This is exactly why your brand should have a persona and human characteristic. In other words, you need a brand voice. So ask yourself, how should your brand sound? Should it be funny, easy-going, serious or inspiring? Once you’ve figured it out, ensure this voice is consistent in all your posts as it will help your audience form a relationship with your brand as they get to know it better. While you can and definitely should advertise different products or services your business offers, most of your posts should aim to entertain, inspire, and encourage social interaction. As your followers get to know your brand better, they will develop shared interests with it, which will eventually lead to trust. And when your audience finally trusts you, the sales will start to come in naturally.

Exploit algorithm changes

If you thought Google was the only platform that changed their algorithms, think again! Just like Google, Facebook also uses algorithms to determine the amount of organic reach your updates get. This raises an interesting question...how do you discover what algorithm changes Facebook has on the docket? Well, they occasionally post them on Facebook’s newsroom, so regularly check there to stay updated.

So once you’re aware of an upcoming algorithm change, how can you exploit it? Let’s look at an example. Back in the Fall of 2014 Facebook announced they’d begin to favor link posts with an image attached, over photo posts with the URL in the caption. Users who were aware of this change in advance and implemented it accordingly, were reportedly getting three times as much organic traffic by February 2015. Those who missed the announcement were left scratching their heads wondering what happened to their traffic.

Check your data

Many people believe there’s a best time and day of the week to share a post. While this is true, the actual day and time that’s best may be different from what you expect. While some people are quick to proclaim Tuesday and Thursday mornings are the best time to post, the reality is the best time to post depends on your unique business. Everyone’s audience is different, and results will vary from business to business. So while some SMBs may discover they have their audience's full attention on Tuesday and Thursday mornings, others may learn their customers are most engaged on Thursday and Friday evenings. So how can you find out when your audience is watching? Check your page’s Insights tab. This will provide you a plethora of information about your customers, including the days and times when they’re on Facebook.

While all these tips to market your business on Facebook are free, bear in mind you’ll need to invest a significant amount of time if you want to see results. To really succeed with Facebook marketing, you need to regularly interact with the platform - and not just treat it as an afterthought.

To learn more about how your business can leverage Facebook and other social media platforms, give us a call.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 13th, 2016

2016May13_SocialMedia_AAre your tweets not getting enough exposure? With so many other social media campaigns out there, it can be tricky to get the attention of followers in Twitter. While posting regularly and writing bold headlines are important in grabbing the audience’s attention, there are other Twitter tactics that you should be employing in order to get the most retweets. Listed below are just a few ways to maximize your company’s reach over Twitter.

Schedule your tweets

There is absolutely no point in tweeting out any content if your audience isn’t even awake for it. That’s why it’s important for you to tweet at the right time to get the most retweets. Usually people won’t be retweeting in the morning and are more likely to retweet around 2pm to 6pm EST. However, if your followers live in different time zones and countries, the time you should be tweeting may vary. Twitter tools like Tweriod track down the geographical distribution of your audience and pinpoints the optimal time you should be tweeting to get the most retweets.

Use links

The next time you tweet out something, try embedding a link in your post. Whether it’s news, sports or celebrity updates, people will put some effort in keeping up-to-date with their interests. Studies have also shown that links to instructional posts get the most amount of retweets as well. The problem is, 140 characters is not enough content for your followers. So by satisfying your audience’s curiosity, you motivate them to pay you back by sharing your tweet out to their friends.

Ask for retweets

This is perhaps the most obvious tactic to get some retweets. Using call to action phrases such as “please retweet” significantly increases your chances of a retweet. Of course, you probably aren’t the only one asking for retweets. Adding something to sweeten deal, like a prize for one lucky person who retweets you, gives people incentive to do so.

Use visuals

Intriguing images can inspire retweets. Images are a great way to convey a lot of information in a short amount of time, and social media users love that. Some have found that, using colorful images and infographics in their tweets significantly increased their engagement rates and found that more followers were retweeting their content. It’s probably because there’s just more content to engage with other than a witty 140 character thought.

Use retweetable words

Research has shown that some words are more retweetable than others. Words like you, twitter, please, retweet, post, blog, social, free, media, help are the top 10 most retweetable words. However common-use words in any conversation such as “lol, haha, work, sleep or watching” are less likely to get retweeted. Unless you’re someone incredibly famous, it’s best to avoid using conversation filler words and stick to the buzz words that encourage people to share your tweets out to everyone they know.

Use quotes

Quotes express a lot in one simple line, making it perfect for any Twitter posts. Depending on your audience, a thoughtful quote can really move their fingers to click that retweet button. The next time you’re running out of ideas for tweets, dig up some good quotes relevant to your topic to get those retweets going. However, don’t continuously plug in quotes into your tweets. The trick is to do it occasionally, so you don’t risk people tuning out of your tweets.

#Hashtag

You’ll notice that the more popular tweets tend to have at least one hashtag. Using hashtags on keywords helps categorize your tweets with similar ones, giving your posts a bit more reach and, hopefully, more retweets. Just make sure you don’t overdo it as #thiscanbequiteannoying.

We get that small business may find it tough getting their name discovered among so many social media accounts. But if you consider some or all of these Twitter tactics, you have a better chance of getting more eyes on your tweets. If you want to learn more about useful Twitter tactics to increase your exposure and engagement, give us a call today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 25th, 2016

2016Apr25_InternetSocialNetworkingAndReputationManagement_A500+ LinkedIn connections can open doors. It can lead to more business, new clients, and provide social proof to yourself or organization. However, getting to 500+ connections can seem like a daunting task, especially if you have a business to run. So how can you break through and become a LinkedIn power networker? Here are a few tips to get you to 500+.

Network every day

If you’re struggling to grow your LinkedIn network, you may not be spending enough time on the platform. If you want to become a power player, you need to use the social network often. So dedicate 15-30 minutes a day to network on LinkedIn, and make it a goal to reach 500+ connections.

Join and participate in groups

Utilizing LinkedIn groups presents an opportunity to meet other professionals (and eventually add them as connections) as well as learn and share valuable advice. The point is not to just join a group, but actively participate in them. This requires a degree of focus and smart selection.

How many groups should you join? Shoot for around ten. This will ensure you have time to participate in each group and connect with its members. As for the groups you join, you’ll obviously want to join those in your industry, but you should also diversify. So choose five within your industry and five that relate to your other interests or provide you an opportunity to learn from its group members. Some suggestions to consider are an alumni group for your university, groups that represent causes/charities you care about, and groups that relate to a new skill you’re hoping to learn. Obviously, all the groups you join need to be active. If members only post in a group once a week, this is a red flag to avoid joining.

Once you’ve joined, you should spend some time each day contributing in at least five of your ten groups. You can ask questions, provide advice, or share valuable articles or original content you’ve created. Once you’ve developed a rapport with group members, you’ll have an easy, non-awkward way to connect with them.

Personalize your “Connect” request

The less you know a person, the less likely they are to connect with you if you send a generic connection request. You know the one: “I'd like to add you to my professional network on LinkedIn.”

Many people will simply ignore requests like this. This is why it’s important to include a quick note that either refreshes that person’s memory of you, mentions a common interest or connection you might share, or simply introduces yourself and your reason for connecting. The more personal your note the better.

Use keywords in your profile

Just like Google, Bing and the other search engines, keywords help you get found on LinkedIn. Plant these keywords in your professional headline, profile summary, and skill endorsement section. How do you know what keywords to use? Think about what you want yourself or your business to be endorsed for. What skills do you have to offer your clients? For example, if your business specializes in web solutions, some keywords you may think about using would include SEO or “web content”. As for your skills, be careful not to choose keywords that are too narrow. For example if your business is in the financial services and tax preparation industry, don’t use the names of niche tax solutions you specialize in like “estate taxes” or “small business taxes” as your endorsed skills. Instead, choose more general words like “tax preparation”. By doing this, your connections will be more likely to endorse you as it’s a broader category.

By following these tips and spending at least 15 minutes a day on LinkedIn, you’re sure to see the number of connections you have grow. And the more connections you make, the less work you’ll have to do to grow your network as more and more people will send you connection requests instead. This will provide more business opportunities and chances for you to meet new clients. If you’d like more ideas how to improve your social media efforts, feel free to email or give us a call.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 5th, 2016

2016Apr5_Facebook_AYour news feed is about to get a lot more expressive, thanks to Facebook reactions. Aside from ‘Liking’ a status update, you now have five more options to express what you feel about a post. The new feature not only makes it easier for you to appropriately react to a piece of bad news but it also provides you with exciting ways to manage your business’s social media page. So how can you use Facebook reactions effectively? Here are a few ways you can use the new emojis to your advantage.

Ask your audience for reactions

Sometimes, audiences won’t know how to react to your posts. You can point them in the right direction by giving call to ‘reaction’ phrases like “Did you learn something new? Give us a ‘wow’ by hovering over that like button”.

As Facebook reactions are a relatively new feature, you can increase the total engagement of your posts by simply asking your fans to use one of the six available expressions on your post. This will not only increase your overall engagement and reach but will also give your fans the opportunity to learn about the new Facebook reactions.

Soften the blow of negative reviews

If your service ever experiences any technical difficulties, reactions can be a lifesaver. Back when there were no Facebook expressions, people would often resort to negative comments or trolling when they are unhappy with a particular post. This could lead to a toxic page environment and may encourage others to do the same or even unfollow your page entirely. With Facebook reactions, you can minimize the effect of negative reviews with a more innocent ‘angered’ or ‘saddened’ emoji. Overall, this looks better on your page rather than lines of nonsensical text in all caps.

Gain more visibility with your page

Commenting and reacting to other local pages on your business’s Facebook account increases your chances of being discovered by potential customers. And, as an added benefit, engaging with other local pages can encourage them to return the favor.

Use reactions as constructive feedback

Facebook reactions add an extra level of depth to measuring how well your posts are doing. Before, more likes would mean more engagement. But now, reactions show that people are invested in your content.

What’s more, you can now measure what people feel about your content. This allows you to tailor your next post so that it gets the most engagement. For instance, if you notice that people are leaving more ‘Haha’ reactions to your posts, then this could suggest that your audience engages with your posts if they see more humor included in your content.

Check out your competition

You should note that page posts are public and can be see by anyone, even those who haven’t liked your page yet. This also means you can review your competitor’s posts and find out how people are reacting to their posts. This is valuable information to gauge what type of content, announcements, or status updates work for your target audience. Or if you find that your competitor is only getting likes rather than reactions, you can try experimenting with creative posts to get people to engage with your content instead.

Facebook reactions create a new and exciting way for people to express how they feel about certain posts. While some social media marketers would not pay too much attention to this feature, focusing on reactions can give you an edge when it comes to measuring how your target audience feels about your service. So the next time you’re going to make a new post, consider some or all of these tips to make the most out of those Facebook emojis.

Need more advice on managing your Facebook page? Contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
March 14th, 2016

2016Mar14_SocialMedia_AAs a small business owner, you only have so many hours in the day, and managing your social media accounts is likely at the bottom of your to-do list. But while it can be easy to simply put off those social media updates, you know in the back of your mind your business can surely benefit from them. They can help you gain new customers and increase profits in the process. So how can you find the time to get it done? These 10 tools can help you better utilize your social media marketing time, and help produce more results.

Headlines

Let’s face it, most small business owners are not experts at writing compelling headlines. Thankfully, there are several social media tools that can help you get it right. Here are two of them.
  • Headline Analyzer - When it comes to spurring people to action, appealing to emotions can be very effective. This free tool analyzes and scores the emotional aspect of your headline and then informs you of which emotions are being communicated the loudest.
  • Optimizely - It’s one thing to hear a so called expert claim that a specific type of headline will work, and it’s another to see it for yourself. This tool enables you to A/B test your headlines, images or variations of them to see which are most effective.

Content Generation

When you’re generating new blogs, marketing messages and other content on a regular basis, sometimes the creative juices run dry. This is where these three tools can come in handy.
  • Portent - Whether it’s blogs, memes, videos or other social content, Portent provides easy idea generation. Simply enter a subject you want to create content for, and Portent will give you some ideas.
  • Hubspot Blog Topic Generator - Similar to Portent, but for blogs only. Enter three topics into this tool, and it will instantly give you a week’s worth of blog titles to write about.
  • Banner Ads Creator - Creating an effective ad can be a real pain in the rump. But this easy-to-use tool enables users to generate ads almost effortlessly in a matter of minutes. Use it to create ads for Facebook, Twitter, YouTube, your website and more.

Management

Perhaps the most difficult part of social media marketing is the management aspect of it. These tools will help you be more efficient with your time and create maximum impact.
  • Social Rank - Curious to know which of your followers are most engaged? Well, now you can with Social Rank. This nifty tool enables you to identify, manage and organize your followers on Instagram and Twitter.
  • Riffle - Mingling with influencers can have a huge impact on the number of your followers. While doing that may sound easier said than done, this tool enables you to do just that. Riffle will help you find and connect with social influencers on Twitter, and engage with them when they’re active on the platform.
  • Hootsuite - How would you like to manage all your social media accounts from one location? That would probably save a lot of time, right? Hootsuite offers just that, and enables you to grow your brand by allowing you to schedule updates and engage with your audience from a single platform.

Video and Images

What many consider the bane of social media marketing, finding affordable images and videos on a weekly basis can be both frustrating and costly. These two tools will hopefully make your efforts a bit easier.
  • Unsplash - This tool gives you free access to thousands of high resolution photos that you can use however you please. And to ensure there is an influx of fresh new images to choose from, the service adds 10 new photos every day.
  • Mazwai - To go along with your free images, how about some free video? That’s exactly what Mazwai does, offering you the ability to download videos under the free creative common license. All you need to do is credit the video producer, and then you are allowed to use the footage.
We understand that for the small business owner, social media marketing can seem like a monumental chore, and we hope these tools will help make it a smoother process. If you need any advice or assistance with your own social media marketing, give us a call today.
Published with permission from TechAdvisory.org. Source.

Topic Social Media